Historic online gaming reform: ADM selects 46 operators for the future of the industry

The Italian online gaming sector is poised for a significant transformation. The Customs and Monopolies Agency (ADM) has completed the initial screening stage for granting new operating licenses. A select group of just 46 operators has been approved to proceed, featuring prominent brands like 888 Italy, Betfair Italy, Sisal, William Hill Malta and LeoVegas. This decision is strategic: by favoring entities with proven technological robustness and financial stability, the focus shifts toward cultivating a more secure, clear, and conscientious market environment. The implication is evident: the trajectory of gaming in Italy will be defined by those capable of ensuring superior standards and safeguarding participants.

A pressing schedule for transformation

The clock is now ticking. Existing licenses are set to lapse on September 17, 2025, with a short-term extension potentially lasting until the 30th of that month. In the interim, ADM will conclude its technical and financial evaluation of the qualified firms by July. Successful candidates must promptly settle the initial concession payment installment—4 million—and demonstrate a minimum of 3.7 million in liquid assets. To ensure seamless operations and uninterrupted gaming machine functionality, agreements will be finalized throughout August and September.

Technology at the center of the new era

The transformation extends beyond paperwork: chosen operators must implement cutting-edge digital platforms that connect with ADM's protected network. A six-month adaptation phase is set, aiming for complete implementation by March 2026. During this interval, legacy and modern systems will operate side by side, ensuring seamless service for users. Upon completion, firms are required to submit the second licensing payment—3 million euros—finalizing their formal transition into the newly regulated gaming landscape.

Enhanced player safeguards and reinforced regulations

A central aspect of the reform focuses on the handling of player accounts. Users will gain the ability to move their accounts to a different operator, following tax regulations and obtaining necessary approval beforehand. Companies barred from the market must shut down all accounts by August 17, 2025, returning customer funds. Any unclaimed balances after a two-month period will be transferred to the State Treasury. Furthermore, submitting regular weekly reports on account operations will become compulsory, and firms are required to convert into S.p.A. entities prior to securing concessions. The objective is evident: to foster a more transparent, secure, and viable market, while maintaining a commitment to responsible entertainment.